11 Bangladeshi Garment Firms Join Saudi Fashion Expo in Jeddah With a National Pavilion

The four-day fourth 'Saudi Fashion and Tex Expo 2026' has begun in Jeddah, Saudi Arabia. Eleven Bangladeshi garment and fashion companies are taking part in the fair, held at the Jeddah International Exhibition and Convention Center.

A Bangladesh pavilion has been set up at the fair with financial support from the Export Promotion Bureau (EPB) and cooperation from the commerce ministry and the Bangladesh Consulate General in Jeddah. Expanding the presence of Bangladeshi apparel in the Middle East market is the main goal of the participation.

The expo was inaugurated by Imad Mohammad Al Aboud, vice chairman of the Jeddah Chamber of Commerce. Later, Bangladesh consul general Md Sakhawat Hossain and Osama Koukandi, a member of the Saudi Federation of Chambers and executive board member of the Saudi Regional Business Council for Southeast Asia, jointly inaugurated the Bangladesh pavilion.

Minister (Commercial) Syeda Nahida Habiba, consulate officials, Saudi businesspeople, importers, expatriate businesspeople and investors were present at the pavilion inauguration.

The companies in the Bangladesh pavilion are Zakaria Knitwear Limited, Aleya Apparels Limited, MS AHQ Apparels, Modest Attire by Jahan, Eton Fashions Limited, Swapnil House, Bonum Garments Limited, Bell Bottom Limited, Marker, Sawda Fashion and Al Noor Garments Limited.

At a separate EPB booth, documentaries and information films on Bangladesh's heritage, production capacity and exportable products are being shown. In other words, not just products, but the overall story of Bangladesh's garment industry is being presented to foreign buyers.

According to organiser Pyramids Group, this year's expo has more than 550 booths. Around 10,000 trade visitors and buyers from more than 25 countries are expected to attend — making it a large regional trade event by any measure.

For Bangladesh, Saudi Arabia is not only a market for manpower exports but also a promising destination for ready-made garments. Direct contact with buyers at such fairs creates opportunities both for new orders and for understanding market demand.

Those involved hope the fair will create opportunities to connect with new buyers for Bangladeshi apparel and textile products in Saudi Arabia and across the Middle East. The exhibition will run for its scheduled period.

How many real trade contacts and orders emerge from these 11 firms' participation will ultimately measure the initiative's success. But appearing with a coordinated pavilion under government support is, observers say, a positive step for Bangladesh's branding in the Middle East market.